Do you ever just get in the mood to really get into one specific task or hobby? I’m feeling that way this morning. The following books were recommended in my Internet Marketing course at University of San Francisco. I’m currently reading The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle
John Battelle explains the history of search marketing and the key insight that allowed Google, a late starter, to become the dominant player in the industry. Available at Amazon.
Life After the 30-second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional
Advertising by Joseph Jaffe
The colorful Joseph Jaffe explains how traditional approaches to marketing aren’t
relevant in a media world. Available at Amazon.
The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson
Chris Anderson, the Editor in Chief of Wired Magazine, created the best catch phrase
of internet selling. He explains how Amazon and other online retailers have opened
the door to “long tail” books, movies, and audio recordings that would not have a had
a market in the pre-wired world. Available at Amazon.
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