Here’s a note of the recommended reading for my Integrated Online Strategies course at University of San Francisco. I am currently reading the Kindle version of Don’t make Me Think by Steve Krug. Gotta love Kindle!
Don’t Make Me Think: A Common Sense Approach to Web Usability
By: Steve Krug
This is an extremely well written book about website design and usability, the name
says it all. A recent new edition features three new chapters. Available at Amazon.
Winning Results with Google AdWords
By: Andrew Goodman
This book explains how to succeed in the hypercompetitive world of Google payperclick
advertising. Available at Amazon.
Meatball Sundae: Is Your Marketing out of Sync?
By: Seth Godin
This book reviews many of his past themes such as permission marketing and makes
them current. Available at Amazon.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral
Marketing and Online Media to Reach Buyers Directly
By: David Meerman Scott. Available at Amazon.
The Ten Golden Rules of Online Marketing Workbook
This workbook is a basic how to book that tells the story of Annie’s Costumes Internet
Marketing development and testing. Available at TenGoldenRules.com.
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