Kokabella Creations is the online design studio and personal blog of visual arts designer, Terry-Anne Heidenreich.
I’m on cup of coffee #4 already this morning and needless to say, I am wired! It’s 9:30 am and I’ve been catching up on some reading for class. I have one more week left of the second session of classes at University of San Francisco’s Internet Marketing Certification program. So what is it that I’m reading you ask? [Read more...]
Do you ever just get in the mood to really get into one specific task or hobby? I’m feeling that way this morning. The following books were recommended in my Internet Marketing course at University of San Francisco. [Read more...]
Here’s a note of the recommended reading for my Integrated Online Strategies course at University of San Francisco. I am currently reading the Kindle version of Don’t make Me Think by Steve Krug. Gotta love Kindle!
Don’t Make Me Think: A Common Sense Approach to Web Usability
By: Steve Krug
This is an extremely well written book about website design and usability, the name
says it all. A recent new edition features three new chapters. Available at Amazon.
Winning Results with Google AdWords
By: Andrew Goodman
This book explains how to succeed in the hypercompetitive world of Google payperclick
advertising. Available at Amazon.
Meatball Sundae: Is Your Marketing out of Sync?
By: Seth Godin
This book reviews many of his past themes such as permission marketing and makes
them current. Available at Amazon.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral
Marketing and Online Media to Reach Buyers Directly
By: David Meerman Scott. Available at Amazon.
The Ten Golden Rules of Online Marketing Workbook
This workbook is a basic how to book that tells the story of Annie’s Costumes Internet
Marketing development and testing. Available at TenGoldenRules.com.
