Kokabella » SEO http://kokabella.com "Turning photographs into art through emotion and creativity." - Terry-Anne, Photographic Design Artist Sun, 20 May 2012 19:15:35 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Catching Up on Class Recommended Reading http://kokabella.com/class-recommended-reading/?utm_source=rss&utm_medium=rss&utm_campaign=class-recommended-reading http://kokabella.com/class-recommended-reading/#comments Tue, 19 Jan 2010 15:31:19 +0000 Kokabella http://kokabella.com/blog//?p=1090

I’m on cup of coffee #4 already this morning and needless to say, I am wired! It’s 9:30 am and I’ve been catching up on some reading for class. I have one more week left of the second session of classes at University of San Francisco’s Internet Marketing Certification program. So what is it that I’m reading you ask? Ohhh, just a few recommended links from one of my instructors, Jim Kukral. (And yes, I am a week behind… nothing a few more cups of coffee can’t remedy). Okay, off to the reading…enjoy the links. They are quite useful.


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]]> http://kokabella.com/class-recommended-reading/feed/ 0 Suggested Reading for Search Engine Marketing and Usability http://kokabella.com/suggested-reading-for-search-engine-marketing-and-usability/?utm_source=rss&utm_medium=rss&utm_campaign=suggested-reading-for-search-engine-marketing-and-usability http://kokabella.com/suggested-reading-for-search-engine-marketing-and-usability/#comments Mon, 04 Jan 2010 15:55:30 +0000 Kokabella http://kokabella.com/blog//?p=807 Kokabella's coffee and some reading

Do you ever just get in the mood to really get into one specific task or hobby? I’m feeling that way this morning. The following books were recommended in my Internet Marketing course at University of San Francisco. I’m currently reading The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle.

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle

John Battelle explains the history of search marketing and the key insight that allowed Google, a late starter, to become the dominant player in the industry. Available at Amazon.

Life After the 30-second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional
Advertising by Joseph Jaffe

The colorful Joseph Jaffe explains how traditional approaches to marketing aren’t
relevant in a media world. Available at Amazon.

The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson

Chris Anderson, the Editor in Chief of Wired Magazine, created the best catch phrase
of internet selling. He explains how Amazon and other online retailers have opened
the door to “long tail” books, movies, and audio recordings that would not have a had
a market in the pre-wired world. Available at Amazon.


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]]> http://kokabella.com/suggested-reading-for-search-engine-marketing-and-usability/feed/ 0 Suggested Reading for Integrated Online Strategies http://kokabella.com/suggested-reading-for-integrated-online-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=suggested-reading-for-integrated-online-strategies http://kokabella.com/suggested-reading-for-integrated-online-strategies/#comments Tue, 01 Dec 2009 20:56:58 +0000 Kokabella http://terry-anne.com/?p=701
  • Selling Online 2.0 & Top 5 Classified Sites
  • Beginner Marketers – Fast Track To Make Money Online
    • ]]>     Here’s a note of the recommended reading for my Integrated Online Strategies course at University of San Francisco. I am currently reading the Kindle version of Don’t make Me Think by Steve Krug. Gotta love Kindle!

    Don’t Make Me Think: A Common Sense Approach to Web Usability

    By: Steve Krug

    This is an extremely well written book about website design and usability, the name
    says it all. A recent new edition features three new chapters. Available at Amazon.

    Winning Results with Google AdWords
    By: Andrew Goodman

    This book explains how to succeed in the hypercompetitive world of Google payperclick
    advertising. Available at Amazon.

    Search Engine Visibility
    By: Shari Thurow

    This is a classic book on the basics of designing a website for free search engine pick
    up. Available at Amazon.

    Meatball Sundae: Is Your Marketing out of Sync?
    By: Seth Godin

    This book reviews many of his past themes such as permission marketing and makes
    them current. Available at Amazon.

    The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral
    Marketing and Online Media to Reach Buyers Directly

    By: David Meerman Scott. Available at Amazon.

    The Ten Golden Rules of Online Marketing Workbook

    This workbook is a basic how to book that tells the story of Annie’s Costumes Internet
    Marketing development and testing. Available at TenGoldenRules.com.

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    Related posts:

    1. Selling Online 2.0 & Top 5 Classified Sites
    2. Beginner Marketers – Fast Track To Make Money Online

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